The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap ...(展开全部)

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap ...(展开全部)

This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative a...(展开全部)

This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative a...(展开全部)

Braun products have been shown more frequently at exhibitions than those of any other comparable company. Some people find that they reflect basic human values such as authenticity and integrity. For others, they are the very incarnation of German perfectionism. Braun is not merely a trademark; it stands for an all-encompassing concept. For the last five decades, this concept h...(展开全部)

Feminist icon Chesler's pioneering work--2.5 million copies sold--revised and updated for the first time in 30 years. This definitive book was the first to address critical questions about women and mental health. Combining patient interviews with an analysis of women's roles in history, society, and myth Chesler concludes that there is a terrible double standard when it comes ...(展开全部)

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods and technologies via creativi...(展开全部)

Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts. It indentifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. This focus on ideas and methods eschews an abstract, academic approach in favor of a useable approach to design as a problem-sol...(展开全部)

Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts. It indentifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. This focus on ideas and methods eschews an abstract, academic approach in favor of a useable approach to design as a problem-sol...(展开全部)

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance...(展开全部)